concepts

This concept was developed through audience and media research, focusing on Millennials aged 28–34. The documentary format and episodic structure were chosen based on audience preferences for educational and socially relevant content, while the 7-minute duration balanced engagement with production feasibility.

Centered around the theme of media manipulation, the project responds to growing concerns surrounding misinformation and digital influence. Combining documentary storytelling with clear calls to action, the concept aims to educate, engage, and encourage critical thinking.

The anthology docu-fiction series FRAMED exposes how easily one can be manipulated, while the truth remains concealed. In each 20-30 minute episode, the viewer is presented with an event inspired by stories from real life, first through a misleading, biased documentary. Experience a shocking moment where the full story is revealed, whilst we explain how the used manipulation techniques blurred the whole truth. A Call To Action equips you with a more aware and critical view on media manipulation. Instead of passive consumption, FRAMED uses active reflection to change the world of media.